Over the past few years, a 'new' trend has emerged in the online marketing world - Explainer videos. Instead of scrolling down through a detailed page with lot of content, this new generation of high energy online surfers want quick information and they want it fast. With the advent of YouTube, videos became a huge hit with internet surfers and eventually online marketers. Videos are becoming more and more popular as one of the most effective tools for online marketing. Explainers videos have been universally acclaimed for sheer effectiveness in getting your message across, coupled with better conversion rates and better return of investment.
A study from Forrester Research indicates that websites with videos are 50 times more likely to appear on first page of Google. Web is a visual medium and attention span of online surfers is shrinking. An explainer video on your website can actually decrease bounce rate. A high bounce rate is a clear indication that your website is not able to grab your visitor's attention. A effective explainer video on your website can significantly reduce bounce rate and make your visitors spend more time on your website.
A case study by unbounce.com states that videos can increase landing conversation rate by 100%. After embedding a video their average conversion rate increase from 6.5% to 13%. If a picture is worth a thousand words than a explainer video could very well be worth a thousand sales. Explainer videos can make your costumers more confident about their online purchase decision.
According to a study conducted by Forrester Research a 60 seconds video is worth 1.8 million words. When we read our mind converts text into visual images, when information comes directly in form of visual than our mind doesn't engage in word-visual translation. Videos simulates both visual and auditory senses and help us retain 68% more information compared to plain text.