{"id":6845,"date":"2024-04-22T20:58:09","date_gmt":"2024-04-22T20:58:09","guid":{"rendered":"https:\/\/www.videojeeves.com\/blog\/?p=6845"},"modified":"2026-05-05T12:35:05","modified_gmt":"2026-05-05T12:35:05","slug":"5-best-explainer-video-examples-for-inspiration","status":"publish","type":"post","link":"https:\/\/www.videojeeves.com\/blog\/5-best-explainer-video-examples-for-inspiration\/","title":{"rendered":"5 Best Explainer Video Examples For Inspiration"},"content":{"rendered":"\r\n

Today, we\u2019ll be discussing where and how you could find inspiration for your ongoing or upcoming explainer video project.<\/p>\r\n\r\n\r\n\r\n

Perhaps you\u2019re in the middle of delivering a hasty project or trying too hard to push yourself through a creative block just so you can be done with this explainer video that you\u2019re currently working on.<\/p>\r\n\r\n\r\n\r\n

Either way, you don\u2019t have to worry, because this blog is about overcoming these hurdles and finding new inspiration for your content creation!<\/p>\r\n\r\n\r\n\r\n

We\u2019ll not only share five videos with you for inspiration, but we\u2019ll also discuss how you can overcome the creative block so it never happens again!<\/p>\r\n\r\n\r\n\r\n

In the current digital culture, video content has become so common that you are likely to scroll through hundreds of videos every day, targeting diverse niches, industries, and demographics.<\/p>\r\n\r\n\r\n\r\n

With so much content being produced, it becomes quite hard to keep track of the quality and find longevity and replay value in these videos.<\/p>\r\n\r\n\r\n\r\n

What’s an Explainer Video?<\/strong><\/h2>\r\n\r\n\r\n\r\n

As the terminology indicates, an explainer video is an animated video (commonly) created to explain a service, product, or procedure.<\/p>\r\n\r\n\r\n\r\n

Most service-based and product-based businesses, SAAS enterprises, e-learning platforms, and government agencies have utilized explainer videos to get their message across.<\/p>\r\n\r\n\r\n\r\n

5 Best Explainer Video Examples for Inspiration<\/strong><\/h2>\r\n\r\n\r\n\r\n

You got an animated explainer video<\/a> project, you\u2019re on the clock, and you don\u2019t know what to do?<\/p>\r\n\r\n\r\n\r\n

Don\u2019t worry, we have got your back.<\/p>\r\n\r\n\r\n\r\n

Here are a few of the videos that can help you come up with ideas of your own and break the creative block curse.<\/p>\r\n\r\n\r\n\r\n

Zendesk – Zendesk Overview Demo<\/strong><\/h3>\r\n\r\n\r\n\r\n

So, this is one of the simpler videos from Zendesk. It\u2019s an explainer video that goes over the basics of Zendeesk and how it works.<\/p>\r\n\r\n\r\n\r\n

It explains its features and defines how it helps you simplify your support and expand your business.<\/p>\r\n\r\n\r\n\r\n

You can use a similar approach while producing your videos, keeping things simple, highlighting the features, and explaining how they benefit you.<\/p>\r\n\r\n\r\n\r\n

Take a look at this video here:<\/p>\r\n\r\n\r\n\r\n

Zendesk Overview Demo<\/a><\/p>\r\n\r\n\r\n\r\n

Sydney Water TV (It\u2019s amazing what water can do)<\/strong><\/h3>\r\n\r\n\r\n\r\n

It\u2019s not easy to create an awareness ad about \u201cSaving Water.\u201d<\/p>\r\n\r\n\r\n\r\n

These public service messages are often too boring and instantly lose viewers. However, Sydney Water has done a great job of making the video captivating.<\/p>\r\n\r\n\r\n\r\n

The duration is short (30 seconds), and the opening lines are so good and catchy, delivered with a strong voiceover.<\/p>\r\n\r\n\r\n\r\n

You can try and add these elements to your explainer videos and make them interesting even when the topic is boring and mundane.<\/p>\r\n\r\n\r\n\r\n

Watch the video here:<\/p>\r\n\r\n\r\n\r\n

It\u2019s amazing what water can do<\/a><\/p>\r\n\r\n\r\n\r\n

Fiverr (The Fiverr Journey)<\/strong><\/h3>\r\n\r\n\r\n\r\n

Unlike other videos on this list, Fiverr\u2019s explainer video isn\u2019t solely based on animation.<\/p>\r\n\r\n\r\n\r\n

It\u2019s a combination of live-action and creative animation. They used multiple relevant examples of personal and business branding and how finding freelancers on Fiverr can build your business and multiply revenue.<\/p>\r\n\r\n\r\n\r\n

You can use the same approach utilizing real-life or close-to-real-life scenarios and tell a story from their perspective. If done correctly, it makes for a good and engaging video.<\/p>\r\n\r\n\r\n\r\n

Watch the full video here:<\/p>\r\n\r\n\r\n\r\n

The Fiver Journey<\/a><\/p>\r\n\r\n\r\n\r\n

Twilio (What is Twilio?)<\/strong><\/h3>\r\n\r\n\r\n\r\n

Twilio\u2019s explainer video is a great example of how artistic animations can get viewers hooked in an instant.<\/p>\r\n\r\n\r\n\r\n

The purpose of this video is to inform the audience about what Twilio exactly does and how businesses can use it.<\/p>\r\n\r\n\r\n\r\n

The video is about 110 seconds long (almost 2 minutes), so it goes in-depth about the features of Twilio and how you can engage with your customers on each platform.<\/p>\r\n\r\n\r\n\r\n

This one\u2019s really inspirational for all my animators out there who are struggling to come up with ideas. I\u2019m sure you\u2019ll find something worth working on after watching this video.<\/p>\r\n\r\n\r\n\r\n

Watch the video here:<\/p>\r\n\r\n\r\n\r\n

What is Twilio?<\/a><\/p>\r\n\r\n\r\n\r\n

Zendesk \u2013 WTF is Zendesk<\/strong><\/h3>\r\n\r\n\r\n\r\n

Okay, I lied when I said Fiverr\u2019s video is the only video on the list with live-action.<\/p>\r\n\r\n\r\n\r\n

This video of Zendesk is too good not to include in this list because it\u2019s original, artistic, and truly out of the box.<\/p>\r\n\r\n\r\n\r\n

I don\u2019t have much to say about this one; just watch it, and you\u2019ll be entertained.<\/p>\r\n\r\n\r\n\r\n

Watch: WTF is Zendesk?<\/a><\/p>\r\n\r\n\r\n\r\n

5 Things to keep in mind while creating an Explainer Video<\/strong><\/h2>\r\n\r\n\r\n\r\n

When working on an animated explainer video, it is important to remember a few of these key features so you don\u2019t lose track of the basics while creating:<\/p>\r\n\r\n\r\n\r\n

Length of the video:<\/strong><\/h3>\r\n\r\n\r\n\r\n

The ideal length for an explainer video is considered to be anywhere between 30 seconds and around 2 minutes. Keeping your video under two minutes keeps the audience engaged and hooked.<\/p>\r\n\r\n\r\n\r\n

However, some topics do require an in-depth explanation and therefore need a longer script. Just make sure that you\u2019re not ragging the video in any way and add valuable information, humor, or anything exciting between short intervals to keep the audience engaged and entertained.<\/p>\r\n\r\n\r\n\r\n

Your target audience:<\/strong><\/h3>\r\n\r\n\r\n\r\n

Before making an explainer video, define your target audience first. Working on an idea beforehand will lead to multiple changes and revisions, and it\u2019ll hinder its execution.<\/p>\r\n\r\n\r\n\r\n

Your approach should be clear from the start. If an explainer video is meant for kids, make sure to keep it colorful, exciting, and fun. It seems like a no-brainer, but creators often get so worked up around their idea that they forget what their target audience is. Keep that in mind.<\/p>\r\n\r\n\r\n\r\n

Theme or message behind your video:<\/strong><\/h3>\r\n\r\n\r\n\r\n

A video without a vision is not worth watching or creating, for that matter.<\/p>\r\n\r\n\r\n\r\n

A message or a storyline is an essential element for your explainer videos; think of it as you welcoming the audience into your mini-theater. Now it\u2019s on the animators and creative directors to put everyone on the edge of their seats.<\/p>\r\n\r\n\r\n\r\n

Granted, explainer videos are not as intense, but explaining a topic or service using a metaphor or adding a storyline could do wonders for your video!<\/p>\r\n\r\n\r\n\r\n

It\u2019s time you get in your creative bag and write something out of the box.<\/p>\r\n\r\n\r\n\r\n

Hitting the right beats:<\/strong><\/h3>\r\n\r\n\r\n\r\n

A good video is incomplete without the right beat. Music is the soul of your videos.<\/p>\r\n\r\n\r\n\r\n

Imagine Christopher Nolan\u2019s Interstellar<\/strong> without Hans Zimmer\u2019s soundtrack \u2013 probably still a classic but won\u2019t hit the same.<\/p>\r\n\r\n\r\n\r\n

Music just brings everything together. A groovy beat or a smooth and captivating voiceover (if needed) does the job.<\/p>\r\n\r\n\r\n\r\n

There are many free platforms where you can find beats based on the tone of your video; you can also search through genre, mood, and type.<\/p>\r\n\r\n\r\n\r\n

Good luck finding the right track for your animated explainer videos.<\/p>\r\n\r\n\r\n\r\n

Keep it simple:<\/strong><\/h3>\r\n\r\n\r\n\r\n

I feel the need to reiterate this point again and again because we all have been victims of this at some stage.<\/p>\r\n\r\n\r\n\r\n

You come up with a great idea, work on it, build on it, expand your resources, and improvise, and what happens is that you move far away from the original idea, or if you\u2019re working for a client, you no longer align with their brand and vision.<\/p>\r\n\r\n\r\n\r\n

There\u2019s a simple way to avoid it: outline!<\/p>\r\n\r\n\r\n\r\n

It sounds basic, but most writers and creative heads seem to miss this step. It\u2019s easy to create a layout for your project and save you the trouble of having it done all over again.<\/p>\r\n\r\n\r\n\r\n

An outline is just a rough structure or a list of what you want to do and what aspects you need to cover to deliver the project.<\/p>\r\n\r\n\r\n\r\n

Now that you know what to keep in mind while creating explainer videos, in the next section we\u2019ll discuss what practices you can adopt and tips you can use to overcome and avoid the creative block.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

Here\u2019s how you can overcome the creative block<\/strong><\/h2>\r\n\r\n\r\n\r\n

Overcoming the creative block is not easy, and what I mean by that is performing even the most simple tasks with rigid consistency is challenging.<\/p>\r\n\r\n\r\n\r\n

Buckle up, guys. I\u2019m about to drop the most clich\u00e9 yet practical sentence that\u2019ll cure your creative block.<\/p>\r\n\r\n\r\n\r\n

\r\n

\u201cInspiration exists, but it has to find you working.\u201d \u2014 Pablo Picasso<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

The point is that to overcome a creative block, all you have to do is work. You have to be consistently looking for ideas. You can\u2019t sit back and wait for ideas to come to you; you have to go out and look for inspiration.<\/p>\r\n\r\n\r\n\r\n

Constantly be present at your work desk and sharpen your skills; collaborate with people from your domain as well as people who know nothing about your line of work.<\/p>\r\n\r\n\r\n\r\n

It helps bring a fresh perspective, which might give you that \u201cEureka\u201d moment. They can help you without even knowing what they are doing.<\/p>\r\n\r\n\r\n\r\n

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I hope this helps you overcome your creative block and inspires you to create new content.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"Today, we\u2019ll be discussing where and how you could find inspiration for your ongoing or upcoming explainer video…","protected":false},"author":3,"featured_media":6846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[140],"tags":[160,161,162],"class_list":["post-6845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-explainer-videos","tag-animated-explainer-videos","tag-explainer-videos","tag-videos","cs-entry"],"yoast_head":"\n5 Best Explainer Video Examples For Inspiration<\/title>\n<meta name=\"description\" content=\"Discover 5 best explainer video 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