JOHNSON & JOHNSON

The Johnson & Johnson’s Consumer First Media Campaign

Driving The Listerine Campaign Towards Success.

Project Overview

Video Jeeves is privileged to be trusted by the global multinational corporation, Johnson & Johnson to take care of its media campaigns and harbor the most amazing digital solutions. Recently we at Video Jeeves enabled Johnson & Johnson’s Consumer First media campaign during the FIFA World Cup, Brazil. J&J’s brand; Listerine Led by the Digital Centric of Excellence & the Oral Care GFO launched their brand let Social media campaign. The challenge was to bring mouthwash and football together in the celebration of the world 2014 FIFA World Cup.

After the results were out, Listerine received 26 Million Twitter impressions and more than 22, 000 re-tweets. On Facebook, 61 Million impressions with almost 323, 473 likes, comments & shares altogether. The Spanish speaking market also showed tremendous support as the most engaging and captivating market/region in the world. We helped J&J pit Listerine on the global platform and gave the fans greater engagement.

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