Communication is the most important part of building your business. Your communication style represents your brand and who you are as a company. Effective communication is more important than ever because the internet is flooded with information.
Another hurdle that businesses face is the short attention span of audiences. In the age of TikToks, YouTube shorts, and Instagram reels, it’s difficult to create something that keeps the viewers engaged. It has become more important than ever to produce creative, original, and outside-the-box content.
Businesses often tend to choose animated videos to solve that problem, and rightfully so. Animation, especially animated whiteboard videos, is a suitable way to explain your service or product without boring your viewers to sleep.
Let’s dive deep into the world of whiteboard animation and understand how it helps and benefits businesses.
Understanding whiteboard animation
Okay, so there are many types of video animation services, such as 2D, 3D, stop motion, Cel animation, etc. and Whiteboard is also on that list.
Whiteboard animation takes the traditional artistic approach compared to the rest of the animations. You must have come across one of those videos where the artists is drawing and sketching and the narrator is telling a story in the background, right?
Those videos are the most common examples of whiteboard animations. It takes the traditional approach of drawing and sketching a frame-by-frame sequence to tell a story, with a whiteboard serving as the canvas for the artist.
We’ll discuss the process of whiteboard animation later in this blog, but first, let’s take a look at what you’re here for.
Benefits of whiteboard animation in business communication
Whiteboard animation videos come in handy when utilized correctly for business communication. We’ll go through a few of the benefits it can provide your brand.
Storytelling
All great brands are based on storytelling. Whiteboard animation is the perfect medium to tell stories; the blend of sketch-like animations and a plain whiteboard background sets the groundwork for storytelling.
Humans are hardwired to absorb information through stories. Whiteboard animations tap into this by taking complex topics and transforming them into compelling narratives.
Each scene flows smoothly like the pages of a storybook coming to life. Characters, metaphors, and plots engage viewers emotionally and make abstract concepts feel real and relatable.
This storytelling approach makes whiteboard animation incredibly effective for brand messaging, explaining processes, or selling ideas in a way that sticks.
Simplifying Complex Data
Data, analytics, statistics – these are often dry topics that can cause eyes to glaze over when presented in a boring way. Whiteboard animation avoids this issue by visualizing data in a clean, uncomplicated style.
Complicated charts and spreadsheets are simplified to their core insights through simple line illustrations, graphics, and motion. This minimalist approach makes it easier for the viewers to digest information. It’s the ultimate data translation tool.
Creative & Artistic Appeal
In today’s digital saturation of content, whiteboard animation stands out with a refreshing aesthetic. The hand-drawn illustrations crafted by skilled animators have an inherent human quality that mass-produced animation lacks.
This artistry connects with creative professionals, designers, filmmakers, and artistic audiences who appreciate the innovative approach of your business. For brands, it offers a way to establish themselves as creative forward-thinkers.
The unpolished, sketch-like feel injects personality and imaginativeness.
Internal Communication Asset
Whiteboard animations aren’t just for external marketing – they’re a powerful tool to use within the company as well. Companies utilize them for employee onboarding, training programs, process documentation, and more.
The stripped-down visuals are ideal for breaking down complex operations into easy-to-follow steps. The narrative format makes even the driest topics more engaging than one-dimensional slides or manuals.
These assets provide immense long-term value and scalability for organizations.
Cost-Effective Marketing
In the world of video marketing, production quality, and budgets often go hand-in-hand. Whiteboard animations, however, are an exception.
They offer a high-impact, professional-grade medium that doesn’t require a hefty budget. Compared to live-action video shoots with actors, expensive equipment, locations and more – whiteboard styles provide an affordable alternative.
It’s a cost-effective method, yet, the final product has a polished and visually striking look that punches well above its weight. With just a few skilled illustrators and animators, brands can create exciting video content within a reasonable budget.
This allows smaller businesses and startups to compete with companies with big budgets. And for larger corporations, it’s a cost-efficient way to scale video marketing and training initiatives.
Stand Out from the Crowd
It’s becoming harder and harder for brands to cut through the noise and truly captivate audiences.
Whiteboard animation provides a refreshing alternative to conventional video. The hand-drawn aesthetic instantly grabs attention with its distinct, craftsman-like quality in a world filled with software-driven 2D and 3D graphics.
Rather than being just another fish in the pond, whiteboard animation boldly announces a brand’s creative presence. The visuals are dynamic, the narration feels personable, and the whole experience feels designed rather than formulaic. This uniqueness helps businesses distinguish themselves as innovative leaders – which is vital for brand-building.
So now that we’ve discussed the benefits, let’s move towards the process of whiteboard animation, as I mentioned earlier in the blog.
The Process of Whiteboard Animation
While the final product appears clean and simple, crafting an effective whiteboard animation video involves several steps. The process blends both artistic talent and technical expertise.
Storyboarding and Scriptwriting
Whiteboard animation starts with a well-defined script and a storyboard that maps out the narrative frame-by-frame.
Creative writers break down complex subject matter into a clear, compelling story with the right hooks, examples, and analogies.
Storyboard artists then plan each scene by sketching out visuals that will illustrate the key points and transitions.
Illustration and Animation
Once the storyline is set, the real artistic work begins. Animators and illustrators get to work bringing the storyboards to life through hand-drawn animations using software like Photoshop and After Effects.
Each frame is illustrated in a hand-drawn style focused on basic shapes, lines, textures, and clever visual metaphors.
The whiteboard animation process is quite thorough, with every subtle movement and progression carefully planned and executed frame-by-frame. Professional illustrators use time-tested principles of animation like squash/stretch, arcs, anticipation, and more to imbue the illustrations with energy and life.
Voice Talent and Sound Design
Audio is just as crucial as visuals for an engaging whiteboard animation video. Voice artists are carefully cast and directed to deliver the script in a warm, conversational tone that connects with audiences.
Sound designers comb through music libraries and create custom audio tracks to amplify the animations with the perfect sonics and rhythms.
Post-Production
After illustrations, animations, and audio are completed, it all gets stitched together in an extensive post-production phase.
Compositing, editing, graphics integration, and final rendering are all detailed tasks to ensure a cohesive, high-quality video.
The completed whiteboard animation is an outcome of creativity and technical prowess.
From script to final export, the whiteboard animation process thoughtfully merges creativity and clarity.
How to get the most out of Whiteboard animation
You understand the process and know the benefits it can provide your business; it’s time we get into a little more detail, find some tips, and explore how you can make the most out of whiteboard animation.
Pick the right people
Likely, your business doesn’t have the resources to produce a whiteboard video with your in-house resources, so you’re likely to hire a video animation service.
It’s necessary to do your due diligence when looking to pick the right agency because unfortunately, most video animation services are either scams or provide basic and low-quality animations.
Market your video the right way
Also, you need to come up with a marketing plan for your video. No matter how good your video is, if nobody sees it, it’s as good as non-existent.
You understand the power of social media, so unless it’s a video made for your employees, you need a strong social media plan to market your video. These two are the most important factors that’ll help you get the most out of your whiteboard animation videos. Good luck creating whiteboard videos!
