Ever spent hours explaining a topic to a large group, but only one or two members understood it? While you might be great at explaining a topic, our mind only retains about 10% of verbal or written information. On the other hand, the same brain retains 95% of the information conveyed through a video—especially when it’s crafted with effective educational video production techniques that make learning engaging and memorable.
Why? It’s because educational videos are made to capture the attention that verbal or written information doesn’t. So, what is educational video production, what are its types, and which educational videos suit your needs?
What is Educational Video Production?
Educational video production is essentially a combination of videography and learning. Instead of teaching students, employees, or staff on your own or handing out written pamphlets, you ask eLearning animation video production services to create an animated video that explains the topic or SOP better than the written or verbal information. They aim to educate the audience in detail, unlike those explainer videos that are usually shorter than a minute.
Key Purposes of Educational Video Production
While educational video production can benefit everyone, it serves specific purposes. They can be great for the following needs.
Enhancing Learning Retention
The 95% retention rate of a video and 10% of verbal or written learning speaks volumes about why people prefer learning through videos. The eLearning animation video production services are there exactly to keep their viewers engaged throughout the video. They are usually made into different segments, so you don’t get bored and can also take breaks.
Reaching a Wider Audience
Your classroom can only hold so many people, but your video can reach anyone, anywhere, and they can watch it at any time. That’s the best part of having your training video production lessons.
Standardizing Training
When using live learning, you need multiple trainers or multiple shifts. With educational videos, it isn’t the case. One video can teach millions, and anyone can watch it anytime.
Saving Time and Costs
Once your video is produced, you can use it again and again. No need to repeat the same lecture or pay for repeated training sessions. Your audience can even watch it later.
The Core Process of Educational Video Production
While educational video production can be accessed by anyone, anywhere, at any time, you cannot get the service in any way you want. The service follows a streamlined process that requires thorough communication.
It follows four key stages.
1. The Pre-Production Stage
You don’t make a video by simply picking up the camera or opening the animation software. Video production, whether live action or animation, needs planning. This includes understanding your objectives, defining your audience, scripting, and storyboarding.
2. The Production Stage
This is where the real work begins. Whether we are working with actors, subject matter experts, or animating your ideas, our video animators bring your script to life.
3. The Post-Production Stage
While the video seems done, certain elements are still missing. You still need our services to edit, add animations, polish visuals, and perfect the audio.
4. The Distribution Stage
In this stage, your video is ready to be released. Since the formats are different on different platforms, the educational video production company usa helps you format and optimize your video for the platforms you’ll use, whether it’s your internal LMS, YouTube, or a mobile learning app.
Types of Educational Video Production
While educational videos can be any video that educates the audience about a topic, a product, or a service, they can be categorized into different types. They have many types, each serving a different learning need. Here are the most common:
Explainer Videos
Although explainer videos are different than educational videos, they still educate their audience, and hence are a part. They are short, clear videos explaining a concept or process. They are prominent today in the form of reels
Lecture Capture Videos
They are basically lecture alternatives for remote learners. They explain a topic in detail, and only cover one topic, to retain information and knowledge, and learn easily.
Training and Tutorial Videos
Have you ever gotten yourself into a situation, searched for a solution, and a video helped you solve it? These are a result of training video production. They are step-by-step tutorials that teach specific skills.
Animated Educational Videos
Animated educational videos use motion graphics, 2D/3D animation, or whiteboard animations to simplify complex concepts. Video animators make abstract or technical topics easier to understand by visualizing them in a creative and engaging way. They are especially popular in e-learning animation video production services because they work well for audiences of all ages.
Documentary-Style Educational Videos
These videos are a combination of visual storytelling and in-depth research to better educate viewers about the topic. This type is common in academic institutions and non-profits aiming to inspire action or provide comprehensive insights.
Interactive Videos
In contrast to traditional videos, interactive videos enable viewers to engage actively. They can click, choose, or navigate different paths in the video, which changes the outcome or provides personalized information. This is a rising trend in training video production, as it boosts engagement and retention.
Microlearning Videos
Microlearning videos are short, highly focused clips that teach one concept or skill at a time. busy learners who don’t have time prefer such videos, and they are two to five-minute bite-sized lessons that they can revisit anytime. Many companies use them for corporate training.
Scenario-Based Learning Videos
Have you watched videos of those telltale games that put the player in a scenario? They are essentially scenario-based learning videos. These videos place learners in realistic situations and guide them through decision-making processes.
These training video production services are especially effective for training in problem-solving, customer service, and safety compliance, as they help viewers learn through simulated experiences.
Impact of Educational Videos on Learning
The shift towards video-based learning has truly transformed how people seek knowledge. Most people prefer online learning over on-site classes. Educational videos impact learning in many ways, including the following.
Higher Engagement Level
Videos naturally capture attention through visuals, audio, and storytelling, making learning more engaging than text-only formats. When learners are actively interested, they are more likely to complete courses and absorb information effectively.
Improved Retention Rates
Combining visual and auditory elements, like the right choice of music, in eLearning animation video production services, helps learners retain information for longer periods. Studies show that people remember more when concepts are explained with graphics, music, and animations, rather than plain text.
Flexibility and Accessibility
Learners can access educational videos from any location at any time, enabling them to learn at their own pace. This flexibility is especially valuable for busy professionals, remote students, and global audiences in different time zones.
Appeal to Different Learning Styles
Not all learners’ process information the same way. Educational videos cater to visual and auditory learners by combining images, narration, and interactive elements into a single resource.
The Current Educational Video Production Trends
Just like all the other video production services, educational videos also follow trends. Several trends have shaped how people utilize educational video creation services, which have also impacted how video animators provide these services. A few of these trends are discussed below.
Short-Form and Snackable Content
Did you know that the attention span of humans now is officially less than that of goldfish? Educational videos, even if they are not short, are broken into segments to keep you entertained as well as educate you for the entire length.
Interactive and Immersive Experiences
Learners today want to be more than passive viewers. Interactive elements such as clickable choices, quizzes, and branching storylines make learning more engaging. Immersive experiences, including 360-degree videos and simulations, are being used to mimic real-world environments.
AI-Powered Production and Personalization
AI has helped in every tech field, including video production. It is transforming e-learning animation video production services by automating editing, voiceovers, and translations. AI also analyzes learner behavior to personalize content, showing each viewer what they need most, in the style they prefer.
Data-Driven & Adaptive Learning Analytics
Educational videos are of no use if they don’t convert. Modern educational videos are designed with analytics in mind. By tracking viewer engagement, drop-off points, and quiz scores, creators can adapt content for better retention. This can be incredibly beneficial for students.
Microlearning & Mobile-First Delivery
One of the new educational video production trends is microlearning and mobile-first delivery. Bite-sized, focused lessons paired with mobile optimization ensure learning is accessible anywhere. Many training video production companies are designing videos specifically for vertical viewing and mobile-friendly navigation.
Hyper-Gamification and Gamification 2.0
Kids learn much faster if learning involves game-like activities. This trend takes that idea further by integrating complex point systems, levels, story-driven challenges, and real-time rewards into educational videos. By turning lessons into interactive games, learners, both young and adult, stay motivated, participate more actively, and retain information for longer periods.
Accessibility-First Production
From captions and audio descriptions to high-contrast visuals, accessibility features are now built into the production process. This ensures that educational content is inclusive for learners with different abilities, in line with global accessibility standards.
Businesses That Need Educational Video Production Company Services
While humans’ attention span is draining, and educational videos are the most effective way to educate your audience, they are only suitable for the right audience. It would not be fair to make videos for an audience that responds better to written content. While most internet users consume videos nowadays, educational videos are right for a certain audience.
Corporate Teams and Employees
Companies increasingly use educational videos for employee training, onboarding, and skill development, especially if the employees work remotely. These videos make it easier for your teams to understand complex processes, comply with industry standards, and learn new tools without disrupting work schedules.
Schools, Colleges, and Universities
Schools, colleges, and universities are a treasure for educational videos. Institutions rely on videos to support classroom teaching, provide remote learning opportunities, and make lessons more engaging. From recorded lectures to animated explanations, these professional resources help your students grasp difficult concepts at their own pace.
eLearning Platforms
If you have one of those online learning platforms, online learning services are one of those educational video production trends that thrive on video-based content. Platforms like Coursera, Udemy, and EdX use videos as their core learning medium, and so should you get professional educational video services if you have such a platform.
Nonprofit and Awareness Campaigns
Nonprofit organizations rely heavily on educational videos to spread awareness about social issues, health campaigns, and community initiatives. Videos help them reach a broader audience while making complex topics relatable and easy to understand.
Product and Service-Based Businesses
Brands that sell products or services benefit from educational videos by showing customers how to use their offerings effectively, which is another of the educational video production trends. From product demos to troubleshooting guides, these videos enhance customer satisfaction and reduce support requests.
Conclusion
Educational videos have become one of the most sought-after services in recent years. Whether it’s through animation, live-action, or interactive formats, the goal is always the same. It is to make learning more effective and engaging, and by understanding the different types, trends, and processes, you can choose the right format and company for your needs.
