Reviewing how vigorous whiteboard animation can be as a digital marketing skill. By now, you must all have known how useful whiteboard videos are; these help as a great support in teaching you opportunities to sell your idea before they become your customers. Research shows that simply embedding video on a web page can increase conversion rates by as much as 80 percent. To some of you, an animated whiteboard can be ready within one hour, or you can even get work done at a bargain price by a seller on Fiverr. Had it been so easy, the entire animated whiteboard industry would have hugely prospered.
This blog post will go over the numerous benefits of whiteboard movies, provide helpful tip-offs for making interesting ones, and talk about how using a whiteboard video creator may improve your brand messaging.
What is Whiteboard Animation?
Whiteboard animation is a visual storytelling style that structures a drawing on a white background. The concept that is always at play is that drawing should be kept simple and plain for viewers to understand clearly. As per Wikipedia, whiteboard animation has proved especially valuable in teaching and marketing, empowering them to break down complex ideas into bits and simplify complex theories.
It is a type of video that illustrates the viewer’s images being drawn on a whiteboard or something similar and often relates the explanation of the content being drawn. It has become a very popular and effective way of passing on information, ideas, or stories in a suitable and likable manner. Most commonly used for educational, promotional, or explanatory purposes, because of its simplicity, it can hold viewers’ attention.
What Makes It Important
Businesses use whiteboard animation to make complicated ideas easier to understand. They break down the ideas into pictures to help people get the main message without feeling tangled. There is flexibility in these creative videos and liveliness to keep people interested in the content.
Content is king, and there is nothing better than creativity blended with the idea of education, advertising, and gaining an audience of all ages.
Let’s look at some of the more important factors that make whiteboard animation videos bring your business promotions and education to life:
Understanding Your Thoughts: Whiteboard animation is great for conveying a clear message. A well-made whiteboard explainer video provides the assurance that your audience easily understands the message without any haze.
Displaying Your Talent: People like looking at pictures and videos more than reading words. With a whiteboard video maker, you can make amusing videos that people will like to watch.
Many Uses and Platforms: Sketching on the screen can move and come to life. Whiteboard animation can be used in schools and business training programs. It’s pleasing to talk to different groups of people.
Budget-Friendly: The digitalization of any tool and platform is very affordable. You can easily learn to create whiteboard animations, use storytelling, and share your art on many free platforms. Social media platforms like YouTube can also help you reach a large audience without spending a lot of money.
Brand Identity: Whiteboard animations can help a brand stand out. They have a matchless style and practice that can grab people’s attention and leave a strong impression. People love vision and trying out new things; whiteboard animation videos are easily convincible and charismatic in every way!
Keeping Viewers Engaged: You can easily include calls to action in whiteboard animation videos. This can inspire customers to take extra steps toward a brand, such as visiting the website, subscribing to a newsletter, or making a purchase.
Whiteboard videos are a fantastic way to share information and get people interested. They can be used for both advertising and teaching. Businesses can also benefit from this marketing strategy by standing out as unique and competitive to other brands. So, are you ready to make your first animation video?
Tips on How to Make a Whiteboard Animation Video
Using storytelling videos is one of the best ways to introduce and promote a whiteboard animation video, but there can be several ways to show off your creativity.
Here are some of the best tips for you to try and explore your talent:
- Whiteboard presentation is a pass for breaking down complex ideas into separate, easy-to-digest packages.
- Try experimenting with a whiteboard animation explainer video that aims to instruct viewers on a product or service.
- With a whiteboard animation tool, you can create videos that keep viewers interested expressly through the entertaining drawing feature of the presentation, known as video scribing.
- White board video can be used in school, at work, and for ads to teach or show things to different groups of people.
- To make a definite and interesting whiteboard animation video, you need to follow and learn a bunch of steps.
- The whiteboard animation video maker you choose should have a clear goal, such as explaining something difficult, selling something, or telling a brand’s story.
- A well-created script is highly important for making entertaining and an amusing whiteboard cartoon. Just make sure your words are easy to understand for the people watching.
- After completing your script, make a storyboard that shows how the animation will flow. Sketch out the drawings, including transitional points between scenes.
- Use a whiteboard video maker to bring your storyboard to life. Illustrations are drawn and animated along with your narration, creating a magical result.
10. Consider choosing a voiceover that fits your brand and resonates with your audience. You can also add sound effects to enhance the mood and bring your whiteboard animation video to life.
Chances of Success in Whiteboard Animation Videos
Whiteboard animation videos can be really successful if we do a few things right. First, the videos must have a clear goal, like teaching, promoting, or explaining something. It’s also important to tell a good story that makes people feel something. Using good pictures and a professional voice also makes a big difference. We should make sure the videos are interesting to the people watching them. We also need to tell people about the videos in the right way and ask them to do something after watching. Lastly, we should track how well the videos are doing and make them even better next time. If we do all these things, whiteboard animation videos can get a lot of attention and make people take action.
Need an extra tip? Use emotions that are related to the video you create. A whiteboard animation video maker can help you add the kind of music or aesthetics you need to create a perfectly matched video. Make sure your storytelling and script match the emotions and motives of your videos.
After you’ve shown your whiteboard animation project, it’s time to see how well it worked. Check how many people watched it, how much they liked it, and if it helped you do what you wanted. You can use tools like Google Analytics to get helpful information for making it better next time.
Common Misunderstandings About Whiteboard Animation
There are many delusions and misunderstandings about whiteboard animation videos, but according to a quick research on Google, 66% of YouTube viewers are more likely to click a whiteboard-animated video. This rises the conversion rate and rates at least 33% of them entertaining.
Let’s address some common misunderstandings about whiteboard animation videos:
Misunderstanding 1: It’s Only for Learning Intents
While whiteboard animation is an outstanding source of educational content, the efficacy of this type of marketing also covers the corporate zone, advertising, and other fields. Companies can hitch this medium to tell their story, to make a product out, and to gather testimonials from their clients.
Misunderstanding 2: It Demands Too Much Skills
Most people think that attractive whiteboard animations are only possible for the best designers. In fact, whiteboard video animation creation programs of multiple firms streamline the process, which makes it possible for everyone.
Misunderstanding 3: It is Only for Children
From quality to nostalgia, whiteboard animation is an amazing tool for all ages. These videos do not just require content for children but also contain real estate marketing, product marketing, and explaining the process of legal processes. Because it involves the use of drawing, sketching, colors, and explaining in the simplest and basic manner, that doesn’t necessarily mean it is for children.
Misunderstanding 4: Doesn’t Grab Enough Audience
Many people think that whiteboard animations only attract students, but they are truthfully favored among professionals and consumers as well. This is because of their lively, reciprocal nature.
Misunderstanding 5: It is Boring
Many people think that whiteboard animation is boring and unchanging. Yet, vibrant video scribing processes, where graphics, drawings, and illustrations unwind on-screen, create an exhilarating and attractive viewing experience.
The Rule No. 1 to Follow for Whiteboard Animation Art
Never start your animation video without a script! This is one of the finest rules of animation videos. No matter if your intention is to make a whiteboard animation video for your business, another company, or yourself, without a script it can be a failure.
Make sure you write a script that gives a message of all your thoughts and turns your imagination into reality. Create a script from the beginning to the middle and the end. Every piece of information matters when it comes to creating an animation video. You can look up any whiteboard animation explainer and tutorial videos, and they wouldn’t begin their videos without a motive or story. Aren’t they fun and great to watch for educational commitments? That is exactly why these whiteboard animation videos are so important for your business—for advertising your products or creating a new YouTube channel and grabbing the audience’s attention.
Start with What: Introduce yourself and your product. If you are discussing a problem, start by discussing the main problem and make it as conversational as possible.
How to Describe: Describe the problems and issues you are discussing with your audience and try to crack the code in a way you are communicating with the audience through your screen.
Why Explain: Explain why this issue is worth discussing or why the audience should buy this product by stating benefits, facts, and how useful it can be.
Wrapping Up
It is a perfect platform that can help you convey your message in the best way possible through your presentation. Still, you do not have to make videos for all the times you are hurt or you have no strength to create or do it because it may not be very effective for you.
Whiteboard animation videos are the category of videos that seem as if the information is being drawn on a school whiteboard or a white background, and it is recorded. This is the most popular way of providing any kind of complex information because simple diagrams are easier to understand.
The ways I have listed belong to the category of sound methods; there is nothing wrong with that, but to put these ideas into practice, you need to sit together with a specialist in the animation field. By following the instructions properly, you will notice the improvement the attraction will have in the engagement rate.
FAQs
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How long should a whiteboard animation video be?
The ideal length for a whiteboard animation video is 60-90 seconds. This duration is best for conveying a clear message while remaining attractive to viewers.
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Can I create whiteboard animations without design experience?
Absolutely! Many whiteboard video makers are user-friendly, so you can create the animations like a pro, even with little or no design experience.
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What are the best platforms for creating whiteboard animations?
Some of the most popular whiteboard animation platforms are Doodly, Animaker, and Vyond. These, respectively, come with different distinctive features and templates to bring out videos of high quality with the least possible effort from you.
With these useful tips and the given information, you can create beautiful and interesting whiteboard animation, and your audience will surely love it. Have fun with the animation process!
