Whether you are introducing a new product, explaining a complex concept, or trying to captivate your audience, explainer videos are a powerful tool in your marketing arsenal.
In this blog, we will get to know the world of explainer videos, exploring what they are, how they work, and how you can make an explainer video yourself.
What’s an explainer video
Explainer videos are short, engaging videos designed to explain a product, service, or idea clearly and concisely.
It is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea compellingly and efficiently.
Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.
They typically use animation, graphics, and narration to simplify complex topics and grab the viewer’s attention.
From animated characters to dynamic visuals, explainer videos come in various styles and formats, making them versatile for any business or purpose.
Types of explainer videos
- 2D animated explainer videos
- 3D animated explainer videos
- Educational / Instructional videos
- Motion graphics explainer video
- Whiteboard animation videos
- Live-action videos
- Screencast explainer videos
- Kinetic typography videos
- Product demo videos
- Testimonial videos
- FAQ videos
How to make an explainer video?
We will be taking you through the steps of creating an explainer video.
Here’s a simple step-by-step guide on how to make an explainer video!
Define your goal
Start by identifying the purpose of your explainer video. Are you trying to educate your audience, promote a new product, or drive sales?
Clearly define your objective to guide the content and message of your video.
Know your audience
Understanding your target audience is crucial for creating an effective explainer video. Consider their demographics, interests, and pain points to tailor your message and appeal to their needs.
Scripting
Craft a compelling script that communicates your message clearly and concisely. Keep it simple, engaging, and to the point, focusing on the benefits and solutions your product or service offers.
It is best to keep the script short 80–90 seconds or less.
Visual storytelling
Choose a visual style that aligns with your brand and resonates with your audience.
Whether it’s 2D animation, motion graphics, or live-action footage, make sure your visuals complement your message and enhance the viewer’s experience.
Voiceover and soundtrack
Select a professional voiceover artist to narrate your script and convey your message effectively.
Pair it with a suitable soundtrack or background music to set the mood and evoke emotions.
Animation and editing
Bring your script to life with captivating animations, transitions, and effects. Use editing software such as Blender, Maya, Procreate, Adobe Animate, and Adobe After Effects, to refine your video, ensuring smooth transitions, clear visuals, and seamless storytelling.
Call to action
Don’t forget to include a compelling call to action at the end of your video. Whether it’s prompting viewers to visit your website, sign up for a free trial, or make a purchase, guide them towards the next step in their journey.
Measure the performance
Measure video engagement and get to know more about its insights. Google Analytics can surely take you through it.
What are the benefits of using explainer videos?
Explainer videos offer a range of benefits for businesses, organizations, and individuals looking to communicate effectively with their audience.
Here are some advantages of using explainer videos:
Simplifying complex concepts
Explainer videos break down complex ideas, processes, or products into simple and easy-to-understand explanations.
By using visual storytelling techniques, they make it easier for viewers to grasp intricate concepts or information.
Increases engagement
Video content, including explainer videos, tends to capture viewers’ attention more effectively than text-based content. Studies show that human beings process visuals 60,000 times faster than text
With engaging visuals, animations, and storytelling, explainer videos keep viewers engaged and interested in your message.
Boost conversion rates
Explainer videos can help drive conversions by effectively communicating the value proposition of your product or service.
By highlighting key benefits, features, and use cases, they encourage viewers to take action, such as making a purchase or signing up for a service.
Enhance brand awareness
Well-crafted explainer videos can help increase brand visibility and recognition.
By incorporating your brand’s visual identity, messaging, and tone, they create a memorable impression on viewers and reinforce brand recall.
Improves SEO performance
Video content can improve your website’s search engine optimization (SEO) performance.
Search engines like Google prioritize video content in search results, making it easier for your target audience to discover your brand and content.
Increased number of shares
Compelling explainer videos are more likely to be shared on social media platforms, helping to expand your reach and audience.
By creating shareable content that resonates with viewers, you can amplify your brand’s message and attract new followers or customers.
Building trust
Explainer videos can help build trust and credibility with your audience by providing valuable information, addressing common concerns, and demonstrating expertise in your field.
By offering helpful insights and solutions, you establish yourself as a reliable source of information.
Drive sales and conversions
Explainer videos have been shown to have a positive impact on sales and conversions.
By showcasing your product or service in action, addressing customer pain points, and presenting compelling calls to action, you can encourage viewers to take the desired action.
Reaching a wider audience
With the widespread availability of online video platforms and social media channels, explainer videos can reach a global audience.
By sharing your videos across multiple channels and platforms, you can expand your reach and connect with potential customers or clients from around the world.
Overall, explainer videos are a powerful tool for communicating your message, engaging your audience, and achieving your business objectives.
Explainer videos are the most commonly created type of video, which amounts to 73 – 75% of the total video content created for promotional purposes.
Some websites have even claimed that their conversion rates have increased by around 142 – 147% after incorporating an explainer on their website.
Where can we use explainer videos?
Now we are clear about what is an explainer video, we will discuss where can we use it.
Explainer videos are incredibly versatile and can be used across various platforms and channels to effectively communicate your message and engage your audience.
Here are some common places where you can use explainer videos:
- Include explainer videos on the homepage of your website.
- You can also mention the word ‘video’ in your email subject lines to increase interest and engagement. So, put your video to work and link to it from email marketing campaigns.
- Start your sales meeting with an explainer video since it unifies sales messaging.
- Feature a video on your landing page. This will give better results and higher conversions.
- Share explainer videos on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. It increases brand awareness, drives engagement, and attracts new followers.
- Play explainer videos at trade shows, conferences, or events to attract visitors to your booth, educate them about your offerings, and leave a lasting impression.
- Create explainer videos to train employees, onboard new hires, or educate customers about how to use your products or services effectively.
- Develop explainer videos to address frequently asked questions, troubleshoot common issues, and provide step-by-step tutorials or guides to help customers solve problems on their own.
- Utilize explainer videos in press releases, media pitches, or interviews to communicate complex topics, share company updates, or announce new product launches.
- Incorporate explainer videos into your digital advertising campaigns, such as Google Ads, Facebook Ads, or LinkedIn Sponsored Content, to increase ad engagement and conversion rates.
- Share explainer videos internally within your organization to communicate company policies, share updates, or reinforce corporate culture and values among employees.
By strategically integrating explainer videos into your marketing, sales, and communications strategies, you can effectively convey your message, and achieve your business objectives across various channels.
Wrapping it up
From knowing what is an explainer video to the steps to make an explainer video we have mentioned it all in this blog.
Explainer videos are powerful tools for simplifying complex ideas and engaging your audience.
You can craft a compelling script, choose the right visuals and voiceover, and incorporate a clear call to action.
By following the mentioned steps and unleashing your creativity, you’ll be well on your way to creating an impactful explainer video that captivates your audience and drives results.
So, what are you waiting for? It’s time to bring your ideas to life with the magic of explainer videos!
