Have you recently noticed how more and more websites and businesses are using video to attract and retain customers? Well, there is a very solid reason behind that. The current global audience reach of online video content is 92.3%. This number speaks for itself. This is also the reason why most brands are making new and captivating videos every day, and 95% of these brands see video marketing as a crucial part of their overall marketing strategy.
Video marketing is a strategy within digital marketing that uses online videos to advertise or sell a product or service. Video content is the quickest growing type of online advertising and is responsible for more than 80% of all internet traffic. Websites featuring videos tend to have a greater click-through rate and can see a remarkable rise in dwell time, sometimes as much as four hundred percent.
Key objectives of video marketing include building an emotional bond with the audience, improving brand recognition, and establishing trust. Videos that educate or amuse typically achieve the highest success in terms of viewership.
However, every rewarding and profitable video relies on a winning video marketing strategy. Many people overlook this important aspect and just try to get results from making and uploading videos like custom explainer videos without any strategy or research. This is why we are here to help you. This article outlines the basics of a video marketing strategy and also steps on how you can create a winning strategy in 2025. So, let’s get started.
What Is a Video Marketing Strategy?
Creating and uploading videos without having a proper strategy will lead you nowhere. A video marketing strategy is a detailed blueprint that outlines how a brand or business will use video to promote their product and services to their target audience. A strong video marketing strategy must answer the following questions:
- Who is your target audience?
- What kind of video will your audience like?
- What issues are your customers facing right now?
- What topics will solve your customers’ issues?
- How will you create your videos?
- What channel will you use to distribute your videos?
- Why are you investing in video marketing? What are your long and short-term goals?
- What are the KPIs you are going to use to measure the video marketing results?
- What is going to be unique and different about your videos?
These are some of the questions that your strategy must be able to answer. You need to have established long- and short-term goals and a complete plan for how you intend to script, create, and distribute your videos. A professional marketing company or explainer video company can also help you in making a winning strategy.
How to Build a Video Marketing Strategy?
Now that you know what a video marketing strategy is, let’s see what steps you need to follow to create a winning strategy. An effective video marketing strategy can greatly help you attract more customers, generate more revenue, and create a lasting and memorable presence of your brand.
Outline Your Target Audience
Outlining your target audience is the first step in creating a video marketing strategy. After all, you are creating a video for your audience, who is most likely to buy your products and services. To begin with, you should review your website analytics to get data on your existing customers. Also, analyze your social media followers and conduct market research on their pain points and how you can solve their issues.
Also, study about your competitors and what kind of videos they are making to have a better chance of differentiating yourself from them. See if they are choosing to go for animated explainer video production, live streaming, or documentary-style videos to attract and retain customers.
Conduct Research and Establish Campaign Goals
The next step is to establish campaign goals. If you have an existing digital marketing strategy, you must have buyer personas and identified goals. However, you would want to reframe those goals and make them video-specific. Ask yourself: What do you want to achieve with this video marketing campaign?
Whether you are looking to attract new customers or nurture your existing loyal base, identifying your primary goal is very important. This will help you create videos specifically to achieve this goal. Think about the bigger picture and identify the goals as well as the stage of the sales funnel that your video will serve. This can include improving brand awareness, engagement, conversions, or nurturing brand loyalty.
Determine Your Timeline and Budget
One of the most important benefits of having a video marketing strategy is that it serves as a broad vision board to keep things on track. Without a plan, it is very common for resources to add up when creating videos. The next step is to create a timeline and a budget that you are willing to invest in video marketing.
Usually, each video-making stage, whether its pre-production or post-production, takes up to two to three weeks, whereas the actual production takes a day or two. This means that you must plan your budget and resources for about two months of creative planning, scriptwriting, production, and distribution.
The cost of video production will depend on the type of video you choose. Simple DIY or live streaming videos may cost you nothing, while getting animated explainer videos or heavily edited videos may cost you somewhere from $2000 to $50,000. Also, this is the step where you must choose if you are hiring a video production company or handing over the project to an in-house team. Deciding this will give you more clarity about the campaign timeline and budget.
Identify the Message and The Correct Type of Video
With your goal and target audience in mind, it is now time to work out the main message of your videos. What is the message you are trying to communicate? What type of problem and solution do you want to showcase? Will you be creating a humor-inspired video or an animated video to explain your point?
Answer all these questions and figure out the main topics, lengths, types (we will discuss this in detail in the next section), and objectives of the video. You can also extract topic ideas from frequent customer questions, popular blog posts, your products’ unique features, and trendy topics.
Identify Marketing Channels
Where you choose to share your video is the key to your overall video marketing success. Retrace your initial research about your target audience and see where your intended audience enjoys and consumes the most content. One effective strategy used by most companies is the ‘distribution Marketing Trifecta’. This strategy categorizes all the channels into three main categories.
- Owned media – This can be your website, social media profiles, and blog pages.
- Paid media – This is about paid campaigns and social media advertisements.
- Earned media – This is all about social media sharing, reviews, and influencer marketing.
Ideally, your video marketing strategy must have the right mix of distribution channels to make sure that your videos reach and engage with the right audience.
Determine the KPIs
Now it is time to add the KPIs that you will use to track your hard work. A winning video marketing strategy without proper KPIs or tracking metrics means that you don’t want to know what’s making you win the gold medal, and that is a very dumb mistake. Refer back to the step where you established the campaign goals and determine which metrics are important to track to measure success. While it can be tempting just to keep an eye on sales or view count, try to focus on metrics that are more related to your goals. Here are some examples to guide you.
- Awareness and reach metrics—These can include views, play rate and replays, impressions, and social shares.
- Video engagement metrics – These can include likes and positive reactions, dislikes and negative reactions, feedback and comments, video completion rate, time on page, and watch time.
- Conversion metrics – These can include CTR, traffic sources, leads, viewer demographics, and buying behavior.
Once you have these metrics and numbers down, you can compare and evaluate which video is working best for you and getting you results you need. You will also be able to analyze what is not adding any value to your marketing strategy.
Top Types of Videos for Effective Marketing
There are different types of marketing videos, with each having its own features and a unique way of delivering your message to the viewers. As discussed above, choosing the correct type of video for your video marketing campaign is super important. Whether you decide to make an explainer video using an animated explainer video maker or a customer testimonial video, it is important to choose one that is most likely to engage your customers. Here are some common types of videos to consider when creating a video marketing campaign or strategy.
Explainer Video
Custom explainer videos are 60-90 second educational videos that help you market your products or services by explaining what they are and how to use them. Animated explainer videos are the most popular kind. Explainer video production is most effective in attracting first-time customers who know very little about your brand. You can explain to them what problem your products, its features or model is solving and how using them will make their life better.
Here is a quick guide on how you can create killer animated explainer videos in 2025.
Product Demos
One of the most effective ways to showcase a new product, feature, or model is through a product demo video. It’s also a great tool for walking users through how your product works. These types of videos help create a stronger connection between your audience and your brand, building trust along the way.
Customer Testimonials
Customer testimonials, as the name suggests, are videos featuring some very satisfied and happy customers sharing their experiences after using their services or products. With raw emotions, tone, and expressions, these testimonial videos effectively convince new customers to try your products.
Promotional Videos
Promotional videos are a great way to spark interest and inquiries from the target audience. This can be a highly effective video marketing tool for brands and companies to use to their advantage. These videos can be used to give your customers a sneak peek or a glimpse of your production phase, the actual product, or its usage.
Social Media Videos
Social media videos or reels are a pretty popular video marketing tool right now. These videos can promote your product, educate people, or provide them an insight or sneak peek into the manufacturing process. These videos can then be advertised on networking sites such as Instagram, Snapchat, YouTube, Facebook, and TikTok. You can make carousel reels, explore ads, slideshow ads, or shopping ads.
Live Streaming Videos
These videos are the easiest to make yet super rewarding and profitable. All you need is a smartphone and a strong internet connection to use this video marketing method. Livestream videos let you connect with your audience in real time for casual chitchat, interviews, and product demos.
Bottom Line
Video marketing is growing to become one of the most rewarding marketing methods. This is all due to the fact that people simply love videos; they resonate with them and like making decisions based on video demonstrations. If used correctly by following a strong video marketing strategy, this marketing method can tremendously help you attract new customers, retain existing customers, increase brand awareness, and generate more sales. Connect with a skillful video production company like Video Jeeves to create your custom explainer video or product demo video. We have a team of highly skilled video creators, editors, and scriptwriters who can help you achieve your campaign goals in no time. Contact us today and let us know your vision for your next video marketing campaign.
